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Magazine adverisements
On a typical day we are constantly being bombarded by advertisements. They come in all different types of medium, from billboards, television commercial, radio, Internet and even magazine advertisement.
Advertisements are constantly being influenced and shaped by the society and its culture. It depends on its ability to attract itself to the public. Making on impact and stimulate them. In order to do so, they must quickly adapt to the social, cultural, environmental and economical changes. Advertisements need to create visuals reflecting the changes would want to modify themselves too. Also they need conform to the prevailing cultural and social values that exist.
There are two main functions of advertisement. One of them consists of its literal component,sac longchamps, while the other is a symbolic component. The literal visual component provides us with detailed information on their product or services. The symbolic aspect of advertisements plays an indirect role by connecting the product or services with the appropriate message they have chosen for it.
Advertisements are used to communicate evidential information by playing the role of identifying, describing and reporting details of the products that are being marketed.
Important roles played by literal visual components in magazine advertisement consist of the following:
Making identification of a Brand,chaussure Louboutin pas cher, Logo and package
Describing what it looks like, its attributes and parts.
Demonstrates how to use it, apply it, etc an example from a magazine advertisement would be that of make up.
Comparison is important in other to establish a differentiation from its competitors,air jordan 1, which can be before and after.
Important Roles played by the Symbolic visuals components in a magazine advertisement consist of the following:
Making an association with a lifestyle, typical person or situation. Magazine will usually use a beautiful model or celebrity to make this association.
They also try to tell a story whether is dramatic, whimsical, narrative etc.
They use aesthetics like beauty,longchamp sac, abstraction,tn requin pas cher, and different patterns.
Magazine advertisements have evolved from illustrations created by artist usually with pen and ink. Then followed by making advertisements with colors, to now photography. Advertisements now are constantly changing, photography is still primarily used but now, they have the technology to manipulate and distort the photos. An example would be photographing a model, then taking digital techniques to glamorize her by making her eyes bluer, brighter teeth, airbrushing her flaws, changing the color of her hair. Some advertiser use only the computer to produce images that so good it can be perceived at a photograph. Advertisement will also need to be much more stronger and eye catching to the public to grab their attention. They will need to be more aggressive in creating advertisement that establishes a non verbal communication since today people live in a fast paced lifestyle and don't really like to bother reading huge amount of text, when it comes to advertisements.
Different Type of Magazines = Different Types of Advertisement
Depending on the type of magazine you purchase, you will be faced with appropriate advertisements. Let's say for an instance that you purchase a magazine called Wired, you will realize the majority of its content is geared towards technology. You will encounter that the majority of the advertisements is geared towards selling the latest technology and gadgets. The reason being is because they are trying to appeal to the demographic of the readership. They are presuming that most of the readers are interesting in technology,longchamp pas cher, have some knowledge in this area. The ads can be linked anything from selling a commodity or political view or an organization etc. If you pay close attention you will also realized that some of these advertisements are linked to what the previews article was about. An example would be the article talking about global warming and its impact and what the reader can do to make a difference. The next advertisement you will see could feature something such as an eco friendly car that helps reduce carbon dioxide pollution. In Wired you will also realize that some of the advertisements are created by computer software.
Other types of advertisement you will find are advertisement through text article. An example of this is a technology expert rating the different types of technology that is available. They tell you about what kind of performance is gives, its unique features, why you should or should not buy it and then they give you the price and a rating.
If you were to take a look at another magazine called Vanity Fair, you realize that its content it more related to the adult demographic. The magazine assumes the readership is educated professionals who are interested in knowing about politicians,cheap christian louboutin shoes, artist, and celebrities. When you look at the ads in this magazine, you realize they are trying to sell you a lifestyle that are similar to the people you are reading about in the articles. Most of the advertisements are of high end brands, and promise that if you by these products you will feel like those special people. A lot of the models that they use are popular and well known, such as celebrities and super models to pitch their products. Most of these advertisements are selling clothes, jewelry,air jordan 6, alcohol, perfumes, cologne, make up and handbags.
All people are a target of advertisement,longchamps sac, whether they realize it or not. Jean Kilbourne showed ads from tobacco and alcohol companies and how they "promote masculinity, activeness and sexuality." Trying to prove that these products are actually harmful and are the opposite of what they are advertised to be. "She pointed out, however,hogan, these products could potentially cause the opposite,air jordan 7, including depression,michael jordan shoes, impotence and death." This proves that advertisents can be decieving and people are always the target. Ads can be damaging in one way or another either by effecting the people physically or in the long run, mentally.
Evaluation criteria: both functional consequences and psychosocial consequences. A very cool exapmle here is Joseph Pennell's poster for a war bond drive, which use the negative functional consequences.????????
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